Saturday, 17 April 2010

19 Days / Lib Dems lead in Polls

There are some headlines that we have waited a long time to write. Lib Dems Lead in Polls - that's one that the other two parties didn't think they'd see in this election.

LIB DEMS LEAD IN POLLS

I think we'll have it again!

So, what happened? The size of the swing isn't going to surprise anyone whose been on the doorstep in this election. There's a huge tranche of undecided voters out there. What's going to surprise the other parties is that the undecided haven't just trotted meekly back into the fold. The big two spend an enormous amount of time polishing messages and talking to add agencies about  presentation and sometimes you'll hear them taking about selling politics as if it were a bar of soap. But the reality is that the public are not stupid and at last they have had the opportunity to compare the products on the same shelf.

Three weeks is a long time in politics and who knows what will happen next. But the game has changed - perhaps for ever.